Human subtitle translation at Rev runs $6.99–$15.99 per minute with a 48-hour commitment; AI tools meter per minute in credits and return drafts fast; hybrid post-editing under ISO 18587 is described here qualitatively, since no vendor in this comparison publishes a packaged hybrid price or turnaround.

How we compared
Pricing pages for video translation rarely line up. One vendor bills per minute of finished video, another bills credits, a third charges nothing and takes its cut in reach. Each service below is reported in the unit its own documentation publishes, with a flag where that unit cannot be converted into dollars.
Four axes decided the shortlist:
- Unit cost — per minute, per credit or per seat, exactly as the vendor states it.
- Turnaround — a published commitment counts for more than an unquantified "fast."
- Language coverage and voice control — language counts, lip-sync, voice cloning.
- Human review — whether a trained linguist touches the file before delivery.
ISO 18587:2017 is the international standard that sets requirements for full human post-editing of machine translation output and for post-editor competences, according to ISO. That standard is the backbone of hybrid workflows, where machine output is the first draft and a qualified post-editor is the gate before publication.
What was not verified: output accuracy in any specific language pair, the dollar value of a credit on credit-metered platforms, enterprise or custom quotes, and how each system handles overlapping speakers, on-screen text or heavy accents. No files were sent through these services for this comparison. Everything here comes from published pricing, documentation and vendor statements as of October 2026, so confirm the current rate card before you commit a budget.
1. Rev Global Subtitles
Rev is the clearest reference point in this category because it publishes both a price band and a deadline. Rev prices its human subtitle translation, sold as Global Subtitles, between $6.99 and $15.99 per minute depending on the target language. Rev also commits to 99%+ accuracy within 48 hours or less on those human-translated Global Subtitles.
Most translation jobs start from an English transcript, and that layer is priced separately. Rev’s human transcription starts at $1.99 per minute, with up to 15% off on subscriptions, according to Rev’s pricing page. Budget both lines if you are starting from raw footage with no script.
The product here is subtitles, not dubbed audio. That matters if your localization brief says "same video, new voice" rather than "same video, new captions."
Who it’s for: compliance-sensitive teams — legal, medical, HR, regulated training — where a mistranslated line is a liability and a 48-hour clock is worth paying for.
Don’t choose it if: you publish dozens of short videos a week on a creator budget, or you need lip-synced spoken audio in the target language rather than text on screen.

2. ElevenLabs Dubbing Studio
ElevenLabs sells dubbing by the minute, but the minute is denominated in credits rather than currency. ElevenLabs charges 2,000 credits per minute for automatic dubbing with a watermark, 3,000 without the watermark, 5,000 for Dubbing Studio with a watermark and 10,000 without, according to its pricing page. Price a credit on your own plan first, then multiply by your monthly minutes.
The structure of that rate card tells you how the product is meant to be used. Automatic dubbing is the one-pass route; Dubbing Studio costs more per minute because it is the editing surface. Removing the watermark adds 1,000 credits per minute on automatic dubbing (2,000 to 3,000) and doubles the cost on Dubbing Studio (5,000 to 10,000). Decide upfront whether a watermark is acceptable on internal or test content, because the penalty for stripping it is far steeper on the editing tier than on the one-pass route.
Turnaround is not contractually published, which is normal for self-serve AI tools and the opposite of how Rev sells.
Who it’s for: podcasters, narrators and course creators who care most about how the translated voice sounds and want to re-cut lines themselves.
Don’t choose it if: you need a contractual accuracy figure, a named human reviewer or certified output for a regulator or court.

3. HeyGen Video Translate
HeyGen bills translation in credits per minute too, with the price tied to how much work the model does on the face. HeyGen meters video translation at 6 credits per minute in Speed mode, 10 credits per minute in Precision mode and 4 credits per minute without lip-sync, according to HeyGen’s help center. Dropping lip-sync is the cheapest path on that card.
That three-tier split is a useful budgeting lever. A webinar recording where the speaker is a small picture-in-picture rarely needs Precision lip-sync; a 60-second founder message on a paid social placement probably does. Run the cheap tier on bulk library content and reserve the expensive tier for the handful of videos that carry your brand.
As with other self-serve platforms, there is no published delivery guarantee, so plan your own buffer before a launch date.
Who it’s for: marketing and sales teams translating talking-head video where mouth movement is visible and distracting when mismatched.
Don’t choose it if: your source files are long, multi-speaker panel recordings, or finance needs a fixed dollar-per-minute figure before approving the work.

4. YouTube auto dubbing
The free option is now the default for anyone publishing on YouTube. YouTube’s free auto dubbing is open to all creators and supports 27 languages, according to the YouTube blog. There is no per-minute charge, no credit math and no procurement cycle.
Audience data from the platform explains why creators turn it on. According to YouTube’s blog post, the platform averaged more than 6 million daily viewers in December who watched at least 10 minutes of auto-dubbed content. TechCrunch reported that creators who added multi-language audio tracks got on average over 25% of their watch time from views in the video’s non-primary language.
The trade-off is control and portability. You do not choose the voice, you cannot enforce a product glossary, and the dubbed track lives inside YouTube rather than as a file you can push to an LMS, a sales deck or a broadcast partner.
Who it’s for: YouTube-first channels testing whether a second language earns watch time before anyone spends money on it.
Don’t choose it if: you need the dubbed audio off-platform, or your brand, legal or product terminology must match an approved glossary word for word.

5. Absolute Translations
Agency pricing is the other end of the market, and it separates the two jobs most buyers conflate. UK agency Absolute Translations lists video subtitling from £6 per minute plus VAT and subtitle translation from £16 per minute. Reading those two line items together, the first looks like captioning in the source language and the second like the translated subtitle file — that is our interpretation of the rate card, not a distinction the page spells out, so confirm the scope of each line before you buy.
On that reading, the split is the single most useful thing on an agency rate card. If you already have a clean, timed caption file, you buy only the translation line. If you are starting from raw footage, you buy both, which is why agency quotes often look higher than the headline per-minute figure a buyer remembers.
Agencies also give you things a dashboard does not: a named project manager, VAT invoicing, purchase orders and the option of post-editing under a recognized standard.
Who it’s for: UK and EU organizations with procurement requirements, regulated content or certification needs.
Don’t choose it if: you want self-serve upload at midnight and a draft back before your morning standup.

Cost and turnaround: human vs AI side by side, with hybrid priced from components
| Service | Type | Published unit cost | Turnaround | Human review |
|---|---|---|---|---|
| Rev Global Subtitles | Human subtitling | $6.99–$15.99 per minute by target language | 99%+ accuracy within 48 hours or less | Yes |
| ElevenLabs Dubbing Studio | AI dubbing | 5,000 credits/min watermarked, 10,000 without; automatic dubbing 2,000 / 3,000 | Not published | No |
| HeyGen Video Translate | AI dubbing + lip-sync | 6 credits/min Speed, 10 Precision, 4 without lip-sync | Not published | No |
| YouTube auto dubbing | AI dubbing | Free, 27 languages | Not published | No |
| Absolute Translations | Human agency | From £6/min subtitling + VAT; from £16/min subtitle translation | Quote-based | Yes |
| Build-it-yourself hybrid | Machine draft + human post-editing | Assembled from published components: Rev human transcription from $1.99/min as the base layer, plus whatever your AI draft costs | Not published as a package | Yes, if post-edited to ISO 18587:2017 |
| AI Studios (Personal) | AI dubbing + avatar video | $24/month billed annually, 120 minutes of AI dubbing per month | Not published | No |
The pattern across the table is simple: you pay for certainty, not for words. Rev’s $6.99–$15.99 per minute buys a deadline and an accuracy figure; the credit-metered tools buy you speed and volume with no promise attached. Hybrid sits between them in principle, because the machine produces the draft and a post-editor working to ISO 18587:2017 requirements carries the quality risk — but no vendor reviewed here sells hybrid as a packaged product, so its row is built from separately published line items and carries no quoted price or turnaround of its own.
Subscription platforms change the math again by bundling minutes instead of selling them. AI Studios, DeepBrain AI’s cloud platform for avatar video and video translation, combines avatar creation, text-to-video, dubbing, text-to-speech and generative tools in one workspace. It sits outside the five numbered picks above as a bundled-subscription alternative rather than a per-minute vendor. Its Personal plan is listed at $24 per month billed annually and includes unlimited AI videos up to 30 minutes each, 1080p export, 3 custom avatars, 120 minutes of AI dubbing per month and 60 generative credits per month, with annual billing advertised as saving 20% over monthly.
AI Studios offers more than 1,000 AI voices, text-to-speech in 150+ languages and accents on paid plans and 30+ on the Free plan, plus voice cloning from a short recording. The limitation is volume and review: the Free plan allows only 3 AI videos of up to 1 minute each in 720p with 16 one-time generative credits, and Personal caps dubbing at 120 minutes a month. A 300-minute back catalog in a single quarter, or anything needing a signed accuracy guarantee, belongs with a per-minute human vendor instead.

Which one fits you
| If this describes you | Start here |
|---|---|
| Legal, medical or HR video where a wrong line creates liability | Rev Global Subtitles |
| Fixed deadline, needs a written accuracy commitment | Rev Global Subtitles (99%+ within 48 hours or less) |
| YouTube-first channel testing demand with no budget | YouTube auto dubbing (free, 27 languages) |
| Talking-head ads and founder videos where lip-sync shows | HeyGen Video Translate |
| Narration or podcast where voice character matters most | ElevenLabs Dubbing Studio |
| Steady monthly training and explainer output in one workspace | AI Studios Personal (bundled subscription) |
| UK or EU procurement with POs, VAT and a project manager | Absolute Translations |
Most teams end up with two suppliers, not one. Run the free or credit-metered route across the long tail of library content, then spend human per-minute rates on the handful of videos that carry legal, medical or revenue risk.
Before you sign anything, test one real file — the messiest one you have, with crosstalk, accents and product names. Ask each vendor what happens when the source audio is bad, who fixes it and whether that fix is billed again. The answer to that question separates services faster than any rate card.
Frequently asked questions
Is AI video translation cheaper than human translation?
On published rates, yes. Rev prices human subtitle translation between $6.99 and $15.99 per minute depending on target language, while YouTube’s auto dubbing is free across 27 languages and HeyGen meters translation at 4 to 10 credits per minute. The gap you are paying for is accountability, not word count.
How fast can I get a video translated?
Human vendors publish deadlines; AI tools usually do not. Rev commits to 99%+ accuracy within 48 hours or less on its human-translated Global Subtitles, whereas ElevenLabs, HeyGen and YouTube auto dubbing list per-minute or per-credit pricing without a contractual turnaround, so build your own buffer before a launch date.
What is a hybrid video translation workflow?
A hybrid workflow generates the first draft with machine translation or AI dubbing, then has a qualified linguist correct it. ISO 18587:2017 is the international standard setting requirements for full human post-editing of machine translation output and for post-editor competences, which is what separates real post-editing from a quick skim. None of the vendors compared here publishes a packaged hybrid rate, so you price it from the component parts.
Does dubbing actually increase watch time?
Platform data suggests it can. TechCrunch reported that creators who added multi-language audio tracks got on average over 25% of their watch time from views in the video’s non-primary language, and, according to YouTube’s blog post, the platform averaged more than 6 million daily viewers in December who watched at least 10 minutes of auto-dubbed content.
Should I buy subtitles or dubbed audio first?
Start with subtitles if your content is dense, technical or regulated, since text is cheaper to review and correct. Absolute Translations lists video subtitling from £6 per minute plus VAT and subtitle translation from £16 per minute, so a clean timed caption file reduces what you pay for every later language.
Sources
- Subtitle Translation Services: 99% Accuracy, 17 Languages — Rev
- Subscription Plans + Per-Minute Pricing — Rev
- ElevenLabs Pricing for Creators & Businesses of All Sizes
- How to Use Credits on HeyGen — HeyGen Help Center
- Unlocking a global audience with auto dubbing — YouTube Blog
- YouTube’s multi-language audio feature for dubbing videos rolls out to all creators — TechCrunch
- ISO 18587:2017 — Translation services — Post-editing of machine translation output — Requirements
- Subtitling Prices — Absolute Translations
This article was drafted with AI assistance and published by the Dubbing AI Editorial Team after its facts were checked against the sources listed above.


